I suspect this might not play the role it seems, but quite a number of the few peopel attnding Wednesday filed in after the 7 p.m. start time.
You can't go to dinner before a game, or even happy hour without starting at 5:30 or being real tense about time. And people in Washington tend to work quite late..
What about moving back the start time, if not to 8 (too late a start time could be discouraging, too, one guesses), to 7:30? Not exactly a universal start time in the sports world, but we may have to do something.
On promotions, when we went to the George Mason debacle, they were giving things away all the time. Even had a system to drop giveaways down literally from the rafters, which wasn't thought of in our $40 million dollar renovation. For paying fans, as well as students. None of us are drawn to the games for something like that, but it creates a real atmosphere of excitement which the Patriot Center had (along with a very good basketball team and a superb,nice guy coach).